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Standards Optimization

What a pleasure it can be if you can guarantee to your end users that they can adjust the rendering of your web site to their needs and tastes.

Are you in the process of ordering a Web site to a Web Agency, or maybe to the IT department of your company? Are you delegating the creation of your Web site to another entity? Then, you're probably aware that setting the right requirements will help create a better final product in a shorter time. Relying on open standards can help you in this task.

Defining the set of requirements for a Web site is always tricky: it's especially difficult to set a verifiable level of quality for the final product.

Adding standards compliance to your requirements helps achieve a more powerful, accessible, and maintainable final product, and leverages the energies put into standards.

This document details those benefits induced by the use of standards and summarizes the specific requirements that will help you achieve this goal.

Cost Effective And A Competitive Edge Over Competitors

Everything goes very fast on the Web, and maintaining a Web site can imply fairly big operational costs. Without a compliant Web site, migrating to new platforms and adding functionalities to your applications can be expensive operations.

Ignored for a long time by many developers, standards such as HTTP, HTML or XML are at the very core of the success of the Web. The current trend of stressing standards compliance on the Web is not due to chance: they are a win-win for all participants.

Developed by experts and with input from the whole Web community, standards work together to provide the foundation to build increasingly powerful applications. Standards are the result of a lot of energy and expertise and are available for free: don't miss the opportunity to benefit from their leveraging effect!

For A More Powerful Website

On the Web, being up-to-date with the latest technologies is a difficult exercise: choosing the wrong tool or architecture can lead to losses in money, time, or customers.

By using standards, your Web site's foundation is built upon technologies that have been developed and tested by leading experts. For example, the W3C Process ensures that a technology reaching its last state of development has been implemented into several compatible products. With almost 500 companies and organizations from the IT world contributing R&D efforts to the production of W3C standards, these standards are truly the leading edge of the Web.

Standards organizations, like the W3C, build a consensus among these groups and experts to maintain and develop consistent architectural principles. Groups such as the Technical Architecture Group at W3C make sure that technologies can be combined nicely, building a Web coherent with the decisions that allowed the Web to grow so quickly.

Orienting your choices toward standards means getting the latest innovations, but only those that are solid enough to gather consensus, and hence, the technologies that are here to stay:

Valid HTML code is a first step toward more compatibility with browsers and better rendering on the latest ones.

Benefits To Clients:

  • Easier to maintain (less code, modular code)
  • Cheaper hosting costs (less code)
  • Better search engine ranking
  • Content can be restyled easily without changing code
  • Provides users with customization
  • Provides print versions without replicating content
  • Easier to code (modular code)
  • Easier to maintain (less code, modular code)
  • Less device dependent coding (stable across wider variety of devices)
  • Provides a competitive edge as more of the world moves to using Web Standards
  • Better branding

Benefits To Users:

  • Files will download faster (less code, no overall tables, valid code)
  • Content is accessible to wider range of devices (screen readers, browsers, text based browsers, hand helds, search robots, printers, fridges etc)
  • Allows users to customize site appearance (style switchers)
  • Provides print friendly versions for all pages


Any good designer, developer or enabler will be familiar with our standards and methods. Semantically correct markup uses html elements for their given purpose. Well structured HTML has semantic meaning for a wide range of user agents (browsers without style sheets, text browsers, PDAs, search engines etc.) Knowing them does not always mean having the time or inclination to apply them, however. Our web usability consultants will provide the optimization services to check if your websites are validating in compliance with W3c standards or any other benchmark.

Save money, add value to your e-businesses, stand apart from competitions,
Contact us now for a FREE Basic Web Site Usability Review, to get a feel of our web usability services towards strategizing your next business move.

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Last modified on 27 june 2004

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