Ethical Search Engine Optimization (SEO)
Our methodology & process we follow to optimize a site
According to a study by Forrester Research 81% of consumers find web sites
via search engines. Search-generated traffic is among the most-qualified
and best-converting traffic that can be driven to a web site, because
search engine users are looking for information usually in conjunction
with a buying decision.
Success means that someone looking for your site can find it when they
enter relevant search keywords or phrases.
WebSickle is proud of our ability of working closely with our customers
and suppliers to achieve excellent results in search engines.
Using a methodology based on our experience, we identify the ideal mix
of strategies to accomplish your specific goals - ensuring both cost-effective
marketing solutions and quality results.
Our unique seven steps SEO approach
Step 1. Initial Consultation:
First thing we do when starting a new search engine optimization (SEO)
campaign is find out the goals for your site and the optimization in general.
This information also helps us figure out how much rewriting or editing
of the copy will be necessary to reach those goals.
Step 2. Analysis of Competitors:
We research & analyze your top competitors, study them so as to help
you identify the best online marketing opportunities in your industry
and also choose the keywords to be targeted.
Step 3. Development of targeted keywords list:
Success of search engine marketing largely depends on selecting the right
keywords. At this point, you have to send a list of the phrases that you
feel are important to your site. Unlike our competitors, we spend a lot
of effort on keyword analysis and research for you.
Step 4. Editing the copy:
Once the keyword phrases are chosen for each page of the site, it's time
to get down to the nitty-gritty and start utilizing them within the web
pages. At this step you have the option of getting your copy edited/rewritten
from our copywriter (Charges Extra) OR to get it done in-house, by following
the instructions send by us.
Step 5. Optimizing HTML code:
At this point we will optimize the html code. This is important factor
in helping the search engine spiders to properly classify your site.
Step 6. Uploading & submitting the pages:
When your code is optimized, it's finally time to upload your new pages
to your server and submit them to the search engines. We manually submit
the optimized page URLs to the major search engines. At this point it's
also time to perform your directory submissions or directory change requests.
Pleases note WE ONLY USE ETHICAL, NON-SPAM TECHNIQUES, which means no
doorway pages, hidden text etc.
Step 7. Rank reporting, monitoring & tweaking the site accordingly:
At this point, the only thing left to do is wait for your rankings to
roll in! Usually it takes 2-3 months for your website to show up in search
engines. If you've paid for inclusion with the search engines and directories
that offer this, you'll start to see results within a week or two. We
at WebSickle believe in long-term relationships, which means going that
extra mile to make the relationship stable and transparent, working with
you rather than for you.
Ideal for: Any web sites wanting to penetrate maximum
user base through search engines and directories for maximum market share.
What we require for SEO?
- Past 3 months log report of your web site to study the traffic pattern
- Geographical focus of the site
- Language/ culture profile of users
- Keyword suggestion if you have any
- 3 to 5 URL of your competitors
Before you commit to SEO
"It takes time, patience and commitment to achieve a good
search engine position."
High search engine rankings do not happen over night. A successful search
engine optimization program takes time, patience and commitment. The amount
of time to obtain desirable search engine rankings will depend primarily
on the competitiveness of the keywords and phrases chosen for the search
engine optimization program. Typically, existing websites with some high
search engine rankings for competitive search terms and good link popularity
can reach desirable search engine rankings within 3 to 7 months.
Companies with websites with low link popularity and poor search engine
rankings for competitive keywords and phrases can expect to reach their
search engine ranking goals within 3 to 12 months. Time lines vary widely
due to keywords/phrases competitiveness, amount of website redesign, copywriting,
architecture redesign, and many other factors influencing the complexity
of the search engine optimization program.
"...it takes team work and open communication."
Putting together search engine optimization programs require teamwork
from many levels. Input and feedback from marketing staff, advertising
agencies, webmasters, management, and other company representatives are
necessary to determine appropriate search engine rankings objectives and
Open lines of communication between WebSickle staff and client is vital
to ensure that appropriate search engine rankings, objectives and guidelines
are understood and time lines are achieved. Everyone involved should be
easy to contact and provide timely feedback and suggestions.
Once the website pages are optimized, it is important that the client
NOT make any changes to the website without communicating the intention
to the search engine optimization firm. Months of search engine optimization
work (search engine rankings) can be flushed down the drain in a matter
of seconds when web pages are modified or altered. Therefore, to protect
your investment and search engine rankings, it is always best to consult
us firm first before any website modifications are conducted.
Contact us today to find out
how we can optimize your e-businesses
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