Key Business Benefits of Web Usability
- Conversion Rate: the likelihood of successfully driving
visitors to purchase
- Cost Per Visitor: the cost of each site visitor to
your business
- Average Order Value: changes in the overall audience
makeup and the affect on the online revenue patterns
- Percent New Visitors: the number of potential new
customers landing on your site
- Ratio of New to Returning Visitors: the ratio of
new to previously acquired visitors
- Page "Stickiness": the likelihood of successfully
retaining a visitor who arrives at a key landing page
- Ratio of Leads to Close: the likelihood a lead will
complete the transaction
- Ratio of New to Returning Visitors: the ratio of
new to previously acquired visitors
- Length of Visit: the amount of time a visitor spends
on your site in a given visit
- Average Page Views: the number of pages the visitor
visited can indicate the strength of your visitor's connection to the
stuff you provide
- Cancellations: the likelihood your subscriber will
bid you farewell through unsubscribe or cancellation of payment
- Percent of Visits Under 90 Seconds: Percent of users
that is unlikely to have found the information they sought with satisfaction
- Percent Returning Visitors: percentage of retained
visitors returning to your site
- Percentage of Visits by Entry Page: top entry points
into support content, many of which may be driven from external searches
- Use Satisfaction Metrics: you also want to determine
if the site is successfully handling problems previously directed to
your inbound support center
- Branding: Information architecture and functionality
are user-focused
- Quality: Web site is with quality standards
- Loyalty Improved: Users consider the web site highly
usable. Identify and characterize current web users
- Web site is transactional: with features that are
usable and appropriate
- Readable content: Content is tailored for the end
users. Content is checked and authorized by an appropriate person
- Management: Effectively develop, publish and manage
web content
- Performance: Web site achieves optimum technical
performance
- Effective management: of project team and resources.
Contact us now for a FREE
Basic Web Site Usability Review, to get a feel of our web
usability services towards strategizing your next business move.
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