Strategic E-business  & web usability consulting Home

Steady Positioning of Your E-businesses

Where you are (current state) in e-market place?

Positioning is the heart of competitive strategy. As the ultimate aim of any business strategy is to satisfy the customer, gaining a valued position in the minds of customers is essential. Online branding is really positioning, stating that unless a e-business has a position, it has no unique value in the minds of consumers. You can establish a online personality, and through precise market segmentation identify and reach your target audience, but what links them together is positive user experience of your web site in the minds of that audience. WebSickle can help you find a winning position and a strategy to retain that position cost effectively

Our Focus to Enhance your E-business:

  • A clear positioning in fast evolving market place
  • A strategic e-business approach to increase revenue and to cut cost
  • Focus resources on key customer needs
  • Add value to customers that cannot be provided by others
  • Stand ahead of for competition cost effectively
    • Which market to focus?- market analysis
    • Which customers to serve?- customer analysis
    • Which customer values to address?- usability analysis
    • Which competitors to focus on?-competitor analysis
    • How to gain power?- synthesis of all information collected

We can help you win your most profitable customers by adding value to their needs cost effectively

 Where will you add Value to your customers?

Our User Centric Approach Can Help Your E-business:

  • Maximum ROI
  • Increase market share
  • Increase the size of the total market
  • Increase revenue generation
  • Convert visitors to buyers
  • Retain existing customers
  • Topple entrenched competitors
  • Reduce cost
  • Defend against upstart newcomers