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Usability Case Studies

IBM recently reported that sales went up 400 percent with an easier to navigate site.

4 visitors out of 5 never return to a web site (Survey Nvision/Rubus.UK).

43% of payment processes fall through because of poor web site usability (Survey Creative good).

Web usability engineering has proved that application of the principles of design have high payoffs- (INUSE User Centered Design).

According to Forrester Research, Fortune 1000 companies continue to spend an average of 1.5 to 2.1 million US dollars each year on web site redesigns to "update the look-and-feel", without having "any measurable goals for the redesign".

A Taylor Nelson Sofres study revealed that companies have only 20 seconds to grab web shoppers' attention. It suggests that web sites that take too long to load, are hard to navigate, bombard consumers with pop-up adverts and force them to register to get access to services could be stunting the growth of e-commerce. Instead, consumers prefer web sites that have a consistent look, are easy to navigate and do not try to cram too much information on one page.

More than 83% of Internet users are likely to leave a web site if they feel they have to make too many clicks to find what they're looking for, according to an Internet survey by Knowledge Systems and Research Inc. The survey further revealed that "ease of use/navigation" and "fast download time" were considered to be the two most important and 'sticky' web design features.

Most Internet users regularly suffer from 'web rage', according to a Mori study. The most annoying features were found to be the length of time it takes web sites to appear, help buttons that do not offer any help and requests for personal details before being allowed into a site.

According to a study by Neilson and Norman Group., the classic offshore countries like India, Russia, and China are well positioned to take on web site and Intranet projects from companies based in richer countries. All three countries have many incredibly talented programmers and have strong artistic traditions. Unfortunately, these countries do not have strong base in human-computer interaction, and they have very few skilled interaction designers and usability professionals.

E-commerce sites stand to increase revenue $23 billion over a base of $63 billion in the near future by making site navigation easier. - Newyork Times.

User centric web site = Trustworthiness = High conversion ratio + Repeat business

Implementing usability is not an expense it is expense eradicator!

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Last modified on 27 june 2004

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