Usability Case Studies
IBM recently reported that sales went up 400 percent with an easier to
4 visitors out of 5 never return to a web site (Survey Nvision/Rubus.UK).
43% of payment processes fall through because of poor web site usability
(Survey Creative good).
Web usability engineering has proved that application of the principles
of design have high payoffs- (INUSE User Centered Design).
According to Forrester Research, Fortune 1000 companies continue to spend
an average of 1.5 to 2.1 million US dollars each year on web site redesigns
to "update the look-and-feel", without having "any measurable
goals for the redesign".
A Taylor Nelson Sofres study revealed that companies have only 20 seconds
to grab web shoppers' attention. It suggests that web sites that take
too long to load, are hard to navigate, bombard consumers with pop-up
adverts and force them to register to get access to services could be
stunting the growth of e-commerce. Instead, consumers prefer web sites
that have a consistent look, are easy to navigate and do not try to cram
too much information on one page.
More than 83% of Internet users are likely to leave a web site if they
feel they have to make too many clicks to find what they're looking for,
according to an Internet survey by Knowledge Systems and Research Inc.
The survey further revealed that "ease of use/navigation" and
"fast download time" were considered to be the two most important
and 'sticky' web design features.
Most Internet users regularly suffer from 'web rage', according to a Mori
study. The most annoying features were found to be the length of time
it takes web sites to appear, help buttons that do not offer any help
and requests for personal details before being allowed into a site.
According to a study by Neilson and Norman Group., the classic offshore
countries like India, Russia, and China are well positioned to take on
web site and Intranet projects from companies based in richer countries.
All three countries have many incredibly talented programmers and have
strong artistic traditions. Unfortunately, these countries do not have
strong base in human-computer interaction, and they have very few skilled
interaction designers and usability professionals.
E-commerce sites stand to increase revenue $23 billion over a base of
$63 billion in the near future by making site navigation easier. - Newyork
User centric web site = Trustworthiness = High conversion ratio + Repeat
Implementing usability is not an expense it is expense eradicator!
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