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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Social Media- the end of noisy marketing world

Way back in the 20th century, "buzz" was the in thing of the marketing world. Every company wanted it, but few presumed to know how to get it. Back then, corporations generally lobbed their products into the marketplace, bombarded consumers with repetitive messages and sat back and prayed that buzz would magically appear.
That, of course, changed as companies learned how to harness the Internet. And, as social media like MySpace and Facebook emerged, marketing became less of a monologue and more of a multiparty conversation. It suddenly wasn't enough for companies and their spokespersons to speak down to consumers from the mountaintop. The new challenge was how to get consumers to say good things about a product to one another.
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twittering, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.

29.08.2010. 22:54

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