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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Social Media as user interface

Watch all three videos in that order
Great video, a keyhole to culture, landscape and and experience.

Great video, but hardly reflecting the culture, landscape or experience of the destination(Kerala). With this Youtube video as the center point of the web site of Kerala Tourism Board it has to be looked as a serious user interface flaw. Even the site theme depends on the theme of this video. My reflection to this video is below.

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