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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Social Truth


Do you know the truth about your users?

Touch Points

social communities and user experience Social Media to Uncover the User's Perceptions
End user understanding allows a company to move quickly, decisively, and successfully in product development, product maintenance and product advertising claims.
Using social media, companies can early interact much early with users to identify attitudes, behaviors, uses, needs, and wants. Whether the need is to study liking, determine preference, understand performance or efficacy, or users response to the sensory properties, the research is planned to capture the user experience. Exploring how the consumer interacts with products along all touch points allows the researcher to go deeper, identifying new opportunities and relationships.

Social Media- the end of noisy marketing world

Way back in the 20th century, "buzz" was the in thing of the marketing world. Every company wanted it, but few presumed to know how to get it. Back then, corporations generally lobbed their products into the marketplace, bombarded consumers with repetitive messages and sat back and prayed that buzz would magically appear.
That, of course, changed as companies learned how to harness the Internet. And, as social media like MySpace and Facebook emerged, marketing became less of a monologue and more of a multiparty conversation. It suddenly wasn't enough for companies and their spokespersons to speak down to consumers from the mountaintop. The new challenge was how to get consumers to say good things about a product to one another.

Continue reading 29.08.2010. 22:54

Service marketing

Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
Services ofen have tangible results and products are bought for their intangible benefits. In the end people always buy services –be it produced with or without physical products.

29.08.2010. 20:03

Social Media as user interface

Watch all three videos in that order
Great video, a keyhole to culture, landscape and and experience.

Great video, but hardly reflecting the culture, landscape or experience of the destination(Kerala). With this Youtube video as the center point of the web site of Kerala Tourism Board it has to be looked as a serious user interface flaw. Even the site theme depends on the theme of this video. My reflection to this video is below.

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