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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Social Media is about relatonship

RelationshipSelling is all about relationships, engaging and a long sales cycle. That’s why social media is perfect fit, because that’s what social media is all about. It’s about building relationships. Engaging with others with similar interests. Developing trust by providing value and solutions. Social media provides many opportunities for continuous touch points over a long sales cycle. But social media can’t fix your product. If you have quality issues, those become magnified through these relationships.

No social media plan can cover up company problems. In fact, many times, these types of programs provide the incentive to get the product right. And if you brand stands for quality, now is the time to back that up.

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