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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Reputation ratio

Reputation management
one drop is well enough.

Real time?


Wish social media will not be as real time as this.

Social Media’s Role in Public Relations

There is an ongoing discussion about whether social media lives within marketing or public relations as a primary communication medium. While most social media strategists would recommend that social media needs to be pervasive throughout an organization, one department or function frequently launches the foray into social media. Using the conversation prism model, this demonstrates the modern view of public relations that includes an ongoing feedback loop with traditional sources, as well as social web outlets.

Social Media Content Creation

Much of the legwork of the content creation of a social media plan can occur within the PR function. They interact with company subject matter experts. They interview industry thought leaders. They are in constant contact with editors, writers, bloggers in the industry to keep a pulse on what is happening.

Improve Your Content Engagement Within Facebook

According to Facebook Product Manager Peter Deng, Pages are being treated similarly to friends. Facebook will take into account:
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