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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Improve Your Content Engagement Within Facebook

According to Facebook Product Manager Peter Deng, Pages are being treated similarly to friends. Facebook will take into account:

If you are a B2B company who uses Facebook as a distribution outlet for articles, blog posts and other content, but does not focus on engagement, then your content will spread to less people then organizations that are engaged.

Like it or not Facebook is changing the way organizations use their platform.

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