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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Touch Points

social communities and user experience Social Media to Uncover the User's Perceptions
End user understanding allows a company to move quickly, decisively, and successfully in product development, product maintenance and product advertising claims.
Using social media, companies can early interact much early with users to identify attitudes, behaviors, uses, needs, and wants. Whether the need is to study liking, determine preference, understand performance or efficacy, or users response to the sensory properties, the research is planned to capture the user experience. Exploring how the consumer interacts with products along all touch points allows the researcher to go deeper, identifying new opportunities and relationships.

Frustrated traditional marketers

Is traditional marketers getting frustrated?
Common frustrations with social media marketing?

Intranet Blogging

The Intranet 2.0 Global Study 2010 (526 respondents) reveals that most organizations have blogs on their intranets:


A further breakdown of intranets by size shows that blogs are common on intranets and organizations of all sizes, but are more common in the big organizations:


Despite their proliferation, however, most intranet blogs are penned by executives. Employees like to read them, but the vast majority aren’t ready to write them.

Accessibility India

Having a disability places you in the world's largest minority group. As the population ages this figure is expected to increase. Eighty per cent of persons with disabilities live in developing countries, according to the UN Development Program (UNDP). The World Bank estimates that 20 per cent of the world's poorest people have some kind of disability, and tend to be regarded in their own communities as the most disadvantaged.

29.08.2010. 23:24

Better human?

29.08.2010. 23:20

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