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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt

Intranet Blogging

The Intranet 2.0 Global Study 2010 (526 respondents) reveals that most organizations have blogs on their intranets:

A further breakdown of intranets by size shows that blogs are common on intranets and organizations of all sizes, but are more common in the big organizations:

Despite their proliferation, however, most intranet blogs are penned by executives. Employees like to read them, but the vast majority aren’t ready to write them.


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