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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.
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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt
Intranet Blogging
The Intranet 2.0 Global Study 2010 (526 respondents) reveals that most organizations have blogs on their intranets:- 53% of organizations have blogs on their intranet
- 18% of organizations have enterprise wide intranet blogs
- 19% of organizations have plans to deploy intranet blogs
- 20% of organizations are considering blogs for their intranet
- 8% of organizations have no plans and no interest in intranet blogs
A further breakdown of intranets by size shows that blogs are common on intranets and organizations of all sizes, but are more common in the big organizations:
- 79% of organizations of over 100,000 employees have intranet blogs; this jumps to 87% in organization of between 50,000 and 100,000 employees
- 57% of organizations of less than 100 employees have intranet blogs; this drops to 37% in organizations of between 100 and 1000 employees
Despite their proliferation, however, most intranet blogs are penned by executives. Employees like to read them, but the vast majority aren’t ready to write them.
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