Demystifying Search Engine Optimization
According to a study by Forrester Research 81% of consumers find web
sites via search engines. Search-generated traffic is among the most-qualified
and best-converting traffic that can be driven to a web site, because
search engine users are looking for information usually in conjunction
with a buying decision.
There are millions of Web sites out there today, and the total number
of pages must be in the billions. If a user search the Web using a keyword
and if your Web site is not available in the first level of the results
then your site is out of Web business! In other words most sites get a
large proportion of their daily traffic from popular search engines or
directories. This is by far the biggest traffic driver to most sites,
please avoid ignoring them!
Submitting to Search Engines
What's the first step in promoting your Web site? Submitting
to the search engines? Not quite. Good Web site marketing is something
that begins with Web site design. Your site should be designed with promotion
and marketing in mind. You'll see why, once you understand how search
engines work.
As a Web site owner, you want search engines to send you as many visitors
as possible. Therefore, you want to make sure that you are in the databases
of as many search engines as possible. When someone searches for something
that has to do with your site, you want your site to come up as near the
top of the list as possible. In other words, you want to optimize your
ranking with the search engine.
Good Web Design – A key element of Site Promotion.
Submitting to search engines is not really the first step in site promotion.
The first step is designing your pages to be "search-engine friendly."
This means not only using keywords appropriately, but also avoiding certain
design techniques that can confuse search engines, such as frames and
certain types of dynamic page delivery.
Websickle’s Search engine optimization services
Review Consultation
In a review consultation, our consultants visits your site remotely,
investigate any specific problems, and then submit the review as a report.
Search Engine Submission Service
The Search Engine Submission Service involves submitting your site to
the major search engines and directories which now make up the majority
of search services on the web. It also includes the creation of a custom
title tag and meta tags for the home page of your web site, which is the
most important page read by the remaining crawler-based search engines.
The service includes a review of your chosen terms to ensure that you
are targeting the best possible phrases.
Search Engine Optimization
Most sites don't appear higher in crawler-based search engine rankings
because not enough care is taken to ensure appropriate words appear in
key locations on web pages within the site. By Search Engine Optimization,
we provide suggestions for specific pages within your site aimed at helping
rank improvement for your target terms. This helps you maximize the ability
for people to find your site via terms that occur naturally on your pages,
with little effort or expense on your part.
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