Business Benefits of Usability
Usability engineering is a sound business and management strategy, offering
significant economic benefits to the organizations who apply it. To a
company developing web projects for example, increased employee efficiency
and satisfaction may translate into lower personnel costs. For an e-commerce
site, higher end-user efficiency may mean better sales.
Usability engineering can also help companies reduce development costs
and shorten development cycles. Of course, users also benefit from usability,
whether they're company employees using an internally developed extranet
site, consumers using commercial web site or Internet-surfing shoppers
looking to buy from e-commerce sites.
Though it's good that usability can benefit both companies and end users,
the focus in usability cost-benefit analysis should be on the benefits
are the most relevant to the group for which the analysis is conducted.
As Mayhew and Mantei write, "One needs to decide the relevant audience
for the analysis and then what the relevant categories of benefits are
for that audience, because not all potential benefits are relevant to
For example, a commercial web development company would be more interested
in a cost-benefit analysis that focused on usability's potential for reducing
develop-ment costs and increasing customer satisfaction than on its potential
to improve end user productivity.
Benefits for end users
Benefits for developers
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