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Second generation Web designs

During the second generation of Web, many companies wanted to "establish a web presence" so they turned to graphic arts shops, advertising agencies, and the new crop of Web design firms that were hanging out their shingles.

Although these firms had a good background in graphic arts, most had little experience in the many aspects of creating web sites. They overemphasized the graphics aspect and copy, trying to entertain in the same way as print ads or TV commercials. Showing Flash and Photoshop skills was considered as ultimatum of many Web designs and was never sure about usability issues.

Branding was the easiest stuff to fleece money as traditional Ad agencies use to charge a lot on this matter . Mostly they copy conventional commercials into a little more interactivity and color scheme spanning couple of pages with one or two stolen JS games what they call contest. Presto Banding is done.

It's time for these "White washed coffins" to repent for their users or get buried.

Check this presentation on online branding
Simple Doesn't Equal Boring Simple doesn't necessarily mean dull and boring. Lots of people confuse fancy effects with effective communication.
I personaly recommend a seat belt before visiting Toolband.

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Last modified on 27 june 2004

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