- Component focus
- Individual contribution
- Focus on internal architecture
- No specialization in user experience
- Development prior to user validation
- Quality measured by technology based feed back systems
- Some user testing
- Focus on current customers
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- Solutions focus
- Multidisciplinary teamwork
- Focus on external design
- Draws on specialized usability design skills
- Development of user-validated designs only
- Quality defined by user satisfaction
- Extensive and ongoing usability evaluation
- Focus on current and future customers
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